Hanna Choueiri
Hanna Choueiri
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    • Home
    • Practice & Approach
    • What We Do
    • Portfolio
    • Our Clients
    • Get In Touch
  • Home
  • Practice & Approach
  • What We Do
  • Portfolio
  • Our Clients
  • Get In Touch

We plan, design and implement wayfinding programs that bond people to communities, and help create a complete spatial experience; creating a tangible experience reflecting what your brand stands for in a way to enhance a person’s understanding and experience of the built environment.


We are a multi-lingual and multi-disciplinary team, focusing on how brands express themselves in the built environment through wayfinding, signage, and environmental graphics. The team is both creatively inquisitive and technically accomplished, a combination that allows us to out-think conventional approaches.

Taking complex spaces and make them easy to navigate...

We support users in navigating the built environment


Good wayfinding systems can make any environment easier to process and navigate, turning every stay into an enjoyable experience that encourages people to return,

thereby enhancing civic life.


Spatial configuration of urban layout and land use patterns affect the traveller’s decision making; We study the distinct characteristics of places and the relationships between them, defining different navigation schemes in relation to the use of the built environment.


We understand where and what is occurring, target visitors and their specific needs, the historic context for naming, sign and map systems, landmarks, online media and other possible opportunities, which results in creating well-crafted, successful wayfinding system.

Design shapes and changes human behavior...

We create visual tools for communication


Wayfinding is the tool that connects functional design to wellbeing in order to create an engaging, optimal user experience. We create graphic design for the built environment (Architectural Graphic Design). 


The design process is achieved through skillful understanding of branding, architectural, placemaking and interior design; successfully developing innovative ways to visually communicate the richness of character pertaining to a place.

Shaping the visitor’s experience...

We create unique branded experiences


Your brand is your story, the story of who you are, what you do and why you do it. We see brand as a selection of emotions and perceptions in the mind of the user that add value, inspire positive emotions, and enable choices.


We help you share your story, communicate it, support it, shape it and strengthen it by creating a tangible experience reflecting what your brand stands for in a way to enhance a person’s understanding and experience of the built environment.


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