We communicate information, emotions, culture and aesthetics; we understand the qualities of our clients, the nature of the communities they communicate with, and the type of environment they exist in.
We see perception as a phase of action in relation
to the activity of the individual.
Human behavior is affected by what is functionally meaningful within a person’s surrounding built environment. Understanding people’s individual preferences and needs is vital to execute a successful wayfinding design. We go even beyond, as to understand a person’s psychology,
emotions and behavior.
After years of experience, research and user testing, we have developed a unique yet globally oriented design approach, cultivating an unbiased perception on how we see and understand human behavior, what we call
‘A disciplined perception’.
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