Hanna Choueiri
Hanna Choueiri
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    • Home
    • Practice & Approach
    • What We Do
    • Portfolio
    • Our Clients
    • Get In Touch
  • Home
  • Practice & Approach
  • What We Do
  • Portfolio
  • Our Clients
  • Get In Touch

"We help clients communicate their brands and transform them into memorable destinations.”

We communicate information, emotions, culture and aesthetics; we understand the qualities of our clients, the nature of the communities they communicate with, and the type of environment they exist in. 

A disciplined perception...

We see perception as a phase of action in relation

to the activity of the individual.


Human behavior is affected by what is functionally meaningful within a person’s surrounding built environment. Understanding people’s individual preferences and needs is vital to execute a successful wayfinding design. We go even beyond, as to understand a person’s psychology,

emotions and behavior.


After years of experience, research and user testing, we have developed a unique yet globally oriented design approach, cultivating an unbiased perception on how we see and understand human behavior, what we call

‘A disciplined perception’.


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